Why Potato Lovers?
We love potatoes. They are our passion and we know that when you choose the right potato for the right dish something magical happens.
Choosing the right potato can be a difficult thing. There are a multitude of varieties, but it is not just about choosing the right variety. The water content of a potato is also key and this will vary not only by variety, but will depend on how and where the potato is grown and when it is harvested.
If those two key criteria weren't enough, how a potato is stored once it has been harvested is also critical. This is particularly important for chipping and roasting potatoes, as if they are stored at too low a temperature, the starch within the potatoes will turn to sugar and result in darker brown rather than golden chips or roasties. Unfortunately though the majority of potatoes available on the market have been stored at too low a temperature and so it is difficult to get the perfect golden chip or roast potato, particularly later in the season when the potatoes have been stored for a length of time.
The Potato Lovers® brand takes the chance and confusion out of buying potatoes. We ensure that only the best varieties with the right water content and storage regime are used.
We love them. We know you will too.
Heston Blumenthal, chef and restaurateur, recommends us in the BMW Good Food Ride
"You might think a potato is just a potato, but it’s not! A potato contains different elements, but basically there are two parts, water and solid stuff. When it comes to making chips, the higher the dry content is, the flourier the chip will be and the lower it is, the more waxy. If your potato has too much water, the chip won’t be crisp. If it is too dry, it will go hard. So the amount of dry matter content is all important."